about

Hi, I'm
Svetoslav Lukov.

I fell for Victor Vasarely as a kid. A perfect grid is fine, but it gets exciting the moment one square misbehaves. I still design that way: clear order, one deliberate surprise.

I studied engineering design at the Technical University of Sofia, then went all in on graphic design. My real school was the Stroyko 2000 exhibition: exhibitors of every kind, nonstop deadlines, no two briefs alike. If I can keep all of them happy, your project is going to be fun.

I also tried interior design and architectural drawings. Good work, but waiting months to see a result is not my style. I like finished things. So I moved on to magazine and newspaper layouts, and I've been freelancing ever since, for banking institutions, tech companies, startups and small businesses. Nearly a decade of that work happened on the other side of the Atlantic, so I'm used to clients, time zones and deadlines on both continents.

From a logo to a complete brand, from a business card to a catalog, from a printed page to a pixel: you talk to the person who does the work.